Interview: How We Sold This House in 20 Days for $112,000 Over Asking Price!
Jeff: Rob, Yamel, thank you for joining me today to discuss our recent successful sale. To start off, could you give us a brief overview of the sale and the initial situation with the seller?
Rob: Sure, Jeff. The seller initially received an all-cash offer from an investor known as an iBuyer, but the investor tried to renegotiate the price while in escrow. After meeting with us for just an hour, the seller decided to put the home on the open market with our guidance. We managed to secure a price of $112,000 over the asking price, and the escrow process was incredibly smooth, closing in just 20 days.
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Jeff: That’s impressive. What was our initial strategy after the seller decided to go with you and Rod and our team?
Yamel: Our first step was to develop a comprehensive marketing strategy. We knew the property had a lot of potential, so we focused on maximizing its exposure. We started by listing it on Zillow and made sure it stood out with 3D tours and detailed floor plans.
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Jeff: How did we manage to get 81% more views on Zillow compared to our competition?
Rob: The key was our detailed presentation of the property. The 3D tours and floor plans made it easy for potential buyers to visualize the space. Additionally, our listing was meticulously crafted to highlight the unique features of the property, making it more attractive to viewers.
Jeff: Besides Zillow, where else did we market the property?
Yamel: We syndicated the listing across top real estate portals like WSJ, Robb Report, and Mansion Global. These platforms have a broad reach and attract as many buyers as possible.
Discover Our Listings on WSJ, Robb Report, and Mansion Global
Jeff: Can you explain the role of targeted Social Media and Google banner ads in our marketing campaign?
Rob: We used AI to target these ads to the most likely buyers, ensuring that our marketing efforts were both efficient and effective. These ads appeared on major platforms like CNN, Rolling Stone, and HGTV, giving the property a significant boost in visibility.
Learn How Our AI-Driven Target Ads Work
Jeff: What offline strategies did we use to complement our online marketing efforts?
Yamel: We sent out around 5,000 postcards to our entire team's database, which includes past clients, local residents, business owners, celebrities, business managers, and more. This traditional approach works well when combined with digital strategies. Additionally, we personally reached out to top real estate agents who had sold or represented buyers in similar properties within the past 24 months.
See the Impact of Our Targeted Postcard Campaigns
Jeff: How did we handle the negotiations to secure such a high sale price?
Rob: Skilled negotiation is crucial. We positioned the property to attract competitive offers and then negotiated firmly to achieve the best possible price. Our experience and knowledge of the market played a big role in this success.
Jeff: The escrow process was quite fast. How did we manage to close in just 20 days?
Yamel: Preparation and communication were key. We ensured that all the necessary documentation was ready and maintained clear communication with all parties involved. This streamlined the process and allowed for a quick and smooth closing.
Jeff: Finally, what do you believe were the main factors that contributed to selling the home for $112,000 over the asking price?
Rob: It was a combination of our comprehensive marketing strategy, targeted exposure, and skilled negotiation. Each element played a vital role in attracting the right buyers and securing an exceptional sale price. Our team's dedication and expertise ensured that the entire process was handled efficiently and effectively.
Jeff: Thank you, Rob and Yamel, for sharing your insights. Congratulations on the successful sale!
Rob, Yamel: Thank you!
About the Maynards
Rob and Yamel Maynard bring a wealth of experience and a client-focused approach to Frontgate Real Estate. With a strong background in luxury real estate, they excel in delivering personalized service tailored to each client's unique needs. Their commitment to excellence and extensive industry knowledge consistently result in outstanding outcomes for their clients. The Maynards are dedicated to providing exceptional real estate experiences, ensuring every client receives the highest level of service and expertise.
Meet Frontgate Real Estate
Frontgate Real Estate is a top 1% team in the country, partnered with Compass, the #1 broker in the country. Frontgate is the future of real estate, having created a streamlined, tech-savvy, and personalized experience for buyers and sellers. From selection to service, the operational excellence the team provides is unmistakable, and they guide their clients with a friendly, casual approach that epitomizes the California lifestyle. Their easygoing nature is the result of intention — not a lack of tenacity. It is marked by a combined 40-plus years of expertise and a digital mindset that pairs proven, high-touch techniques with modern, tech-forward offerings.
