Mindset Matters: Breaking Through Barriers in Real Estate with Jeff Biebuyck
In real estate, success isn't just about talent or hard work—it’s about mindset. Many agents unknowingly cap their earning potential by staying in their financial comfort zone. Jeff Biebuyck, founder of Frontgate Real Estate, recently led a powerful Mindset Matters session, diving deep into self-limiting beliefs, financial ceilings, and how to break free from mental roadblocks to achieve long-term success.
The conversation sparked deep reflections among agents, with many sharing personal struggles and insights.
CLICK HERE to listen to the meeting and podcast (7 min) quick listen
The Market Is Shifting—Will You Shift With It?
It’s no secret that the real estate market is tough.
🔹 “I’m down 65% of what I usually sell.” — Jeff Biebuyck
🔹 “70% of agents sold one or zero homes last year.” — Jeff Biebuyck
🔹 “There’s just not enough support, and as an individual agent, they can’t do it any longer.” — Denise Hartman
Agents are leaving the business in droves, overwhelmed by the challenges. But Jeff sees this as an opportunity for those willing to push through.
“The tree is shaking. Most agents will fall like dead leaves, but those who hold on will have all the space to grow.”
This moment is about adaptation, resilience, and breaking through mental barriers that hold you back.
What’s Holding You Back? Identifying Self-Limiting Beliefs
We all have internal narratives that shape our behavior—many of which work against us.
Jeff introduced a powerful exercise to uncover these mental blocks:
Complete These Sentences:
1️⃣ “I am not the type of agent who ______.”
2️⃣ “I’d be more successful if I wasn’t so bad at ______.”
3️⃣ “I can’t achieve ______ because ______.”
These answers reveal subconscious self-limiting beliefs that quietly sabotage growth.
🔹 “I’m not good at negotiating.”
🔹 “I can’t sell luxury homes because I don’t have the right connections.”
🔹 “I avoid calling leads because I don’t want to bother people.”
One agent, Julie Arde, shared a perfect example:
“I was always afraid of the phone. I would take the easy route—texting and emailing instead of calling. But when I finally picked up the phone, I realized I was avoiding opportunities. The client turned out to be an older man who was incredibly kind and needed my help. Now I have a great relationship with him.”
Her takeaway? Fear was costing her business.
The key to breaking through is awareness—as agent Yamel Ramirez Maynard put it:
“Awareness before change. Before anybody makes any sort of change, you have to be aware first.”
Reframing: How to Flip Self-Limiting Beliefs
Once you identify a self-limiting belief, the next step is to flip the script.
Instead of:
❌ “I’m not good at negotiating.”
✅ “Negotiation is a skill I am improving with every deal.”
Instead of:
❌ “I’m not the type of agent who sells luxury homes.”
✅ “I’m learning how to attract high-net-worth clients by building strong relationships.”
Reframing isn’t about blind optimism—it’s about redirecting focus toward action instead of fear.
Are You Stuck at 72 Degrees? The Financial Thermostat Concept
Have you ever noticed that no matter how much money you make, you always seem to land in the same financial range? That’s because your financial thermostat is set at a specific level—just like the thermostat in your house.
Here’s how it works:
🔥 When income drops below your comfort level, you panic. You make more calls, do more open houses, hustle harder, and bring yourself back to your normal earnings.
❄️ When income rises above your comfort level, you subconsciously slow down. You take more time off, avoid prospecting, or ease up on lead follow-ups—without even realizing it.
“You always stay at 72 degrees. If your income drops, you turn up the heat. If it rises too much, you cool it off. And that’s why most agents stay stuck at the same level year after year.” — Jeff Biebuyck
Real-Life Examples of the Financial Thermometer in Action
🔹 The Hustle-and-Crash Cycle: You have a slow month, so you go into overdrive—booking showings, running ads, networking, and making deals happen. But once you close a few big sales, you relax instead of maintaining the momentum. Before long, you’re back to square one.
🔹 Fear of Earning More Than Your Comfort Level: Have you ever hit your biggest commission check ever, only to suddenly feel guilty about money? Maybe you spend it fast or take a break. This isn’t random—it’s your financial thermostat pulling you back to the level you believe you belong at.
🔹 Subconscious Self-Sabotage: Some agents hesitate to move into luxury markets because they don’t feel “worthy” of selling high-end homes. Others avoid lead follow-ups because deep down, they associate more deals with stress and overwhelm.
This isn’t about effort or ability—it’s about belief systems.
How to Raise Your Financial Temperature
📝 Step 1: Identify Your Set Point
Ask yourself:
- What’s the most money I’ve ever made in a year?
- What income level do I feel comfortable at?
- Have I ever made more, only to see my income drop again?
🛠 Step 2: Find the Hidden Story
Your financial ceiling isn’t random—it’s tied to a story you’ve been telling yourself.
🔥 Step 3: Intentionally Turn Up the Heat
Once you identify your ceiling, it’s time to push past it on purpose:
- Set bigger income goals and track your progress.
- Surround yourself with higher-earning agents who normalize wealth.
- Invest in mentorship and systems that help you scale.
- Take action before you feel “ready.”
🚀 Read More: Raising Your Financial Temperature: A Guide for Agents to Escape Scarcity Thinking
Final Thought: Will You Rise or Retreat?
70% of agents sold one or zero homes last year. Many will quit. But those who push through, shift their mindset, and take action will be unstoppable when the market bounces back.
“This is the biggest shift you’ve ever felt. The agents who hold on will dominate when the market turns.” — Jeff Biebuyck
If you’re ready to level up, now’s the time. Reframe your beliefs, raise your thermostat, and build wealth that lasts.
CLICK HERE to listen to the PODCAST
🔥 Where’s your financial thermostat set today? Drop a comment below and let’s turn up the heat! 🚀
